Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
Entrepreneur Gary Vaynerchuk often gets credited for that wisdom he shared in a 2013 speech and repeated in the years…
Long Live Great Content
The Playbook to Get More Out of Your Content Successful enterprises are automating the way they create and update their…
Build a Sustainable Content Practice With This 5-Point Blueprint
You know something your executive team might not: Content doesn’t “automagically” happen. Someone plans it, creates it, curates it, reviews…
327% ROI: Read the Forrester Consulting Total Economic Impact™ of a Unified Social Media Management Platform
An independent study commissioned by Sprinklr examines the cost savings and business benefits enabled by Sprinklr Social. In 2024, Sprinklr…
Don’t Waste AI and Human Potential – Push Them Both To Do Better
Why? Well, for many reasons. One of the biggest involves working as part of a remarkable strategic content team that…
Take a Marketing Messaging Lesson From Sesame Street This Pride Month
Some media claim brands have pulled back their public support, noting the perceived retreat by Budweiser and Target in response…
How To Find External Sources To Create Trustworthy Content
Working as a reporter, not a marketing copywriter, levels up your content. It allows audiences to view your brand as…
Use These 3 Agile Fixes To Keep Your Marketing Operations Humming
Marketing processes act like your car’s engine. If you neglect them long enough, they sputter and eventually stop running. You…
23+ Content Marketing Skills You Need for Today and the Next Five Years
Five years ago, would knowing ChatGPT or other generative AI tools have been on your content marketer’s things-to-know list? Probably…
This Superpower You Learned in Grade School Can Power Better Content
You learned a skill in grade school that can set your content apart today. Verbs can make all the difference…
Unlock Audience Personas With the Power of LinkedIn Profiles
I helped a client with an account-based marketing (ABM) initiative. We had third-party intent data of companies searching keywords and…
Amplify B2B Content Visibility, Authority, and ROI With Strategic SEO Integration [Sponsored]
Savvy marketers know that even though B2B marketing focuses on driving business purchases, at the end of the day, a…