Take a Marketing Messaging Lesson From Sesame Street This Pride Month
This year, the reaction to Pride month celebrations of the LGBTQ community seems particularly heated. Some media claim brands have…
This year, the reaction to Pride month celebrations of the LGBTQ community seems particularly heated. Some media claim brands have…
This week, content marketing talk turned to all things marketing tech – digital asset management, content management, operations, video, generative…
You know something your executive team might not: Content doesn’t “automagically” happen. Someone plans it, creates it, curates it, reviews…
Five years ago, would knowing ChatGPT or other generative AI tools have been on your content marketer’s things-to-know list? Probably…
Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo)…
Have you ever worn a knit cap with a baseball hat on top of it? Probably not. Not only would…
It didn’t work. A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after…
Market Overview Wealth Management & Private Banking The Wealth Management (WM) & Private Banking (PB) industry over the last decade…
The expectations of and demands on human resources (HR) professionals within financial services have changed significantly in the past decade,…
The value of digitalization: Dimensions and perspectives Industry 4.0, the Fourth Industrial Revolution, is inexorably gathering strength. Industry 4.0 introduces…
IDC believes it is the responsibility of HR to address and deliver key elements of digital transformation Involving the HR…