Business Impact of Technical Content — The ROI Paradox
In an era dominated by digital experiences, the significance of technical content reverberates throughout the entire customer lifecycle. Unfortunately, the…
The Business Value of Adobe Experience Manager Guides
Optimize Your Content Management Are you struggling with the complexity, cost and security challenges of managing large or regulated business…
Take a Marketing Messaging Lesson From Sesame Street This Pride Month
Some media claim brands have pulled back their public support, noting the perceived retreat by Budweiser and Target in response…
23+ Content Marketing Skills You Need for Today and the Next Five Years
Five years ago, would knowing ChatGPT or other generative AI tools have been on your content marketer’s things-to-know list? Probably…
This Superpower You Learned in Grade School Can Power Better Content
You learned a skill in grade school that can set your content apart today. Verbs can make all the difference…
5 Content Discovery Trends To Inform Your Marketing Strategy
To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over…
How To Work AI Into Content Marketing (in a Way That Works for You)
Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo)…
Master Content Proofreading and Editing With These Tips
Have you ever worn a knit cap with a baseball hat on top of it? Probably not. Not only would…
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
In the movie When Harry Met Sally, Marie (Carrie Fisher) and Jess (Bruno Kirby) move in together and argue over…
How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy
It’s a story familiar to many marketers. Some with the brand published a print magazine. Others sent newsletters with syndicated…
How Technology Marketers Lead the Way in AI Experimentation [New Research]
In a 20-minute demo, the sales engineer deftly clicked through the interface, configured a new image set, assigned the metadata,…
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
It didn’t work. A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after…