Build a Sustainable Content Practice With This 5-Point Blueprint
You know something your executive team might not: Content doesn’t “automagically” happen. Someone plans it, creates it, curates it, reviews…
Take a Marketing Messaging Lesson From Sesame Street This Pride Month
Some media claim brands have pulled back their public support, noting the perceived retreat by Budweiser and Target in response…
How To Find External Sources To Create Trustworthy Content
Working as a reporter, not a marketing copywriter, levels up your content. It allows audiences to view your brand as…
Use These 3 Agile Fixes To Keep Your Marketing Operations Humming
Marketing processes act like your car’s engine. If you neglect them long enough, they sputter and eventually stop running. You…
23+ Content Marketing Skills You Need for Today and the Next Five Years
Five years ago, would knowing ChatGPT or other generative AI tools have been on your content marketer’s things-to-know list? Probably…
This Superpower You Learned in Grade School Can Power Better Content
You learned a skill in grade school that can set your content apart today. Verbs can make all the difference…
Unlock Audience Personas With the Power of LinkedIn Profiles
I helped a client with an account-based marketing (ABM) initiative. We had third-party intent data of companies searching keywords and…
Amplify B2B Content Visibility, Authority, and ROI With Strategic SEO Integration [Sponsored]
Savvy marketers know that even though B2B marketing focuses on driving business purchases, at the end of the day, a…
Generative AI Do’s and Don’ts for Better Content Marketing
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These…
5 Content Discovery Trends To Inform Your Marketing Strategy
To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over…
How To Work AI Into Content Marketing (in a Way That Works for You)
Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo)…
The Inside Scoop on Content Marketing Strategy (the Book and the Practice)
We have a news scoop this week. A new book launches Wednesday – Content Marketing Strategy – that looks at…