Build a Sustainable Content Practice With This 5-Point Blueprint
You know something your executive team might not: Content doesn’t “automagically” happen. Someone plans it, creates it, curates it, reviews…
Don’t Waste AI and Human Potential – Push Them Both To Do Better
Why? Well, for many reasons. One of the biggest involves working as part of a remarkable strategic content team that…
23+ Content Marketing Skills You Need for Today and the Next Five Years
Five years ago, would knowing ChatGPT or other generative AI tools have been on your content marketer’s things-to-know list? Probably…
How To Work AI Into Content Marketing (in a Way That Works for You)
Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo)…
Master Content Proofreading and Editing With These Tips
Have you ever worn a knit cap with a baseball hat on top of it? Probably not. Not only would…
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
It didn’t work. A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after…
Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]
Brands’ words and actions — including yours — matter. As politics, health care, and other cultural topics become more polarized,…
Technology Innovations in Wealth Management & Private Banking
Market Overview Wealth Management & Private Banking The Wealth Management (WM) & Private Banking (PB) industry over the last decade…
HR Analytics in Financial Services
The expectations of and demands on human resources (HR) professionals within financial services have changed significantly in the past decade,…
The Digitalization Productivity Bonus
The value of digitalization: Dimensions and perspectives Industry 4.0, the Fourth Industrial Revolution, is inexorably gathering strength. Industry 4.0 introduces…
5 Key Trends and Actions to Address the Digital Transformation Challenges of HR
IDC believes it is the responsibility of HR to address and deliver key elements of digital transformation Involving the HR…