How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy
It’s a story familiar to many marketers. Some with the brand published a print magazine. Others sent newsletters with syndicated…
How Technology Marketers Lead the Way in AI Experimentation [New Research]
In a 20-minute demo, the sales engineer deftly clicked through the interface, configured a new image set, assigned the metadata,…
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
It didn’t work. A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after…
Your Ultimate Guide To Master the Content Creation Process
Content creation acts as the heart of effective content marketing. And, as a skilled creative practitioner, you pour your heart…
Don’t Follow Tesla’s Marketing Mistake
Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire…
Maximize Content Efficiency With These 7 Agile Practices
You frequently discuss quality, conversions, and brand alignment. Your primary concerns center around the awesomeness of what you do and…
Do You Know the Real Value of Generative AI in Content?
You’ve likely used AI for digital advertising, given how it powers Google’s assembly of search ads. But are you using…
The Inside Scoop on Content Marketing Strategy (the Book and the Practice)
A new book launches Wednesday – Content Marketing Strategy – that looks at the title subject and what it’s really…
Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?
As it turns out, marketers say they know what makes content a success. Yet, most aren’t doing it, and they…
Tech Takes Over Marketing (But Not How You Think)
An old saying goes that marketers only worry about two things — the logo and the Pantone color. Well, the…
Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]
Brands’ words and actions — including yours — matter. As politics, health care, and other cultural topics become more polarized,…
5 customer experience strategies for financial services contact centers
Customers expect a combination of speed and personalization from financial services providers. Your ability to deliver on these gives you…