Every company has its reputation. Whether it includes thoughts about your products, services, or your leaders and team members, a reputation can really inspire a specific perception of your company. Why does a company’s reputation matter? Simply, it can affect the perception of people who see your ads, use your products, and how people talk about your company as a whole. That reputation is known as your brand, and it can be powerful.
What Is Employer Branding?
The recruitment industry is full of buzzwords, and employer branding is one of the most popular. As mentioned, your employer brand is your organization’s reputation as an employer. In simple terms, it’s what job seekers and employees really think of you. It’s what they tell their friends and family when you aren’t around.
Employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees, and stakeholders. It encompasses everything you do to position your organization as an employer of choice.
Why’s Your Employer Brand Important?
Employer brand, now more than ever, has a direct impact on talent acquisition as well as employee retention. As the workforce becomes more fluid and the market more competitive, the days of employees sticking with one company are over. In order for employers to adapt to these changes, they must take proactive steps toward attracting and retaining top talent, and to do that; they need to work on their employer brand.
Please fill out the form to access the content
Resource Sponsored By
