Workplaces are constantly changing, and organizations are becoming more employee-centric as they realize that in order to win the marketplace, they have to win in the workplace first. We know that Gen Z and Millennials are the future of the corporate world. In fact, after millennials, Gen Z is the second-largest generation in the global workforce. As per predictions, it is estimated that Gen Z will contribute 30% of the workforce by 2030. And as they start entering the workforce in large numbers, it’s vital to know how to attract and retain them effectively.

But First, Who is Gen Z?

Gen Z is the demographic born between the mid-1990s to mid-2010s. They are more diverse, tech-savvy, and socially aware than any previous generation. With apopulation of over 2 billion worldwide, Gen Z is set to become the largest generation of workers as well as consumers.

Why Is It Important to Attract and Retain Gen Z Employees?

Organizations that want to stay competitive in the marketplace need to focus on this demographic. Gen Z is a generation with a unique set of skills, and in addition, they are known for their entrepreneurial mindset and desire for personal and professional growth. So why is focusing on GenZ employees so important?

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