I helped a client with an account-based marketing (ABM) initiative. We had third-party intent data of companies searching keywords and phrases related to their services. We also had the LinkedIn profiles of those companies’ employees – people who would be likely buyers.
I analyzed the LinkedIn profiles to identify buying signals. Did they post asking about vendor capabilities? Did they ask for vendor recommendations? Or did they request proposals?
The result of my work?
Nothing. None of those LinkedIn profiles signaled that type of buying intent.
While the process failed to deliver actionable results for my client, it better informed my ability to provide well-developed personas to create more effective content marketing.
Researching LinkedIn profiles can provide a wealth of insights. In this post, I show you what you can uncover.
Finding your personas on LinkedIn
You first need to generate a list of people to research. Enter a broad descriptive term in the search bar. I usually start with “marketing.”
From there, click on “people” and “all filters.” It returns over 49.5 million results:
Next to the results view are the filter options – a lot of them, including…Read More