Cloud-Native invites Big Data opportunities
More information can mean more answers, more value, and more opportunities. It can also mean more unanswered questions.
Due in part to better data-capture processes, the rapid growth of cloud transformation projects features more detailed customer information, interactions, and location-specific information than ever. Mobile apps, geotags, and smart sensors generate millions of new data points every hour, each featuring a location component. Yet, most firms have trouble extracting value from the location data they collect. Studies show that up to 73 percent of this data goes unused in day-to-day analytics and Business Intelligence.
Organizations need to turn those transactions, data points, and locations into a competitive edge. But how? To make sense of the volumes of business data, location provides a consistent and common thread to connect data across an organization. Using location, companies are able to understand and organize data in a way that moves them to contextualized knowledge, automation, and better decision-making
at all levels and at scale.
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