The marketing landscape is changing rapidly. Traditional, monolithic platforms are cumbersome and struggle to keep pace with the ever-evolving needs of today’s digital customer. “Best-in-breed” or “composable” technology strategies are emerging as the future of digital experience platforms (DXPs).
This lean, agile approach to delivering compelling digital customer experiences is ticking the boxes for under-pressure digital marketing teams, delivering the speed, flexibility and scalability advantages organizations need today, while future-proofing them for whatever tomorrow brings.
Inside this comprehensive guide, you’ll discover:
- What is a composable DXP and how it works
- The benefits of a composable DXP and how it can solve marketing’s biggest challenges
- The essential ingredients of a composable DXP
- Seven steps to getting started on your composable DXP journey
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Crownpeak strives to enable customers to create tailored digital experiences, to expand their brand and grow their revenue. Clients around the world including Unilever, Bosch, Nintendo, Asos and La Redoute trust Crownpeak’s cloud-native SaaS Digital Experience Platform (DXP) solutions to achieve their data-driven content goals and level up their digital experience initiatives. For more information about Crownpeak, please visit www.crownpeak.com
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