Almost nine in 10 marketers say increasing website traffic is a benefit of social media marketing, according to Social Media Examiner.
It’s the second most frequently cited benefit, just behind brand exposure and well ahead of lead generation:
How can you reap the web traffic benefit and more? Here are nine ways to help.
1. Optimize your social profiles
When people look to understand more about your brand, they turn to your profile or bio section. It should quickly communicate your brand value proposition while establishing your tone and style.
The more distinct your bio is – without sacrificing clarity – the more likely you can catch the attention of and resonate with your ideal audience.
Don’t make the mistake of writing your entire business story in your bio. Just a couple of lines will suffice. Then, connect the bio to your site with a call to action for your home or landing page.
Use social proof
You can also use social credibility to enhance your site’s value. Just like any review or testimonial, social proof brings the human voice into your brand experience. Whenever someone is about to make a purchase or is shopping for something they want, they look for reviews, recommendations, referrals, and input from others who have used the product or service.
Incorporate reviews, social comments, feedback, etc. into your social media content and website. Your about-us page can work well for this. Make sure to only use social proof you have permission to repurpose. Don’t forget to include third-party media coverage of your brand too.
Look at Sprout Social’s company page on LinkedIn to see how they noted the quantity of customers (over 25,000) as social proof…Read More