Artificial intelligence (AI) is definitely one of the biggest drivers for change in the financial services industry. In a few years, AI has made tremendous progress and is helping banks around the globe save on costs while changing the way they interact with their customers.
From enabling a frictionless onboarding to preventing payment fraud, the uses of AI in banking are far-reaching. However, the real game changer is its capacity to deliver a robust personalization strategy. By
leveraging AI, banks can turn every interaction with their customers into a guided and meaningful conversation, transforming complex data into relevant customer insights in real time.
This sort of interaction not only results in happy customers, but impacts directly on banks’ core business and boosts return on investment.
To put it simply, AI helps banks know, help and monetize their customers from end to end, by providing smart product recommendations, targeted to those who need them most.
In this ebook, we look at how AI has the potential to fully transform the banking customer experience by making it personal. We recap the main challenges and opportunities financial institutions face when
approaching an AI-driven digital transformation, and we dive.
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