Introducing the digital employee
Whether they’re millennials born with technology in their DNA, or experienced workers who’ve become accustomed to highly-connected digital experiences in all areas of their lives—digital employees are everywhere.
According to Gartner, today, every employee is a digital employee1. The flexible, digital, data-driven experiences they all receive as consumers have given them extremely high expectations of every service they engage with—including internal ones such as HR.
Your entire workforce now demands more from you than ever before. With the lines between their work and personal lives blurring, every employee now expects you to serve them in the ways they’ve become accustomed to outside of the workplace.
If you want to attract digital employees to your company, help them develop, and keep them with you for as long as possible, you have to start thinking like a marketer and delivering the kinds of smart, modern experiences employees are looking for.
It falls to you, the HR leader, to change the way you serve your employees and start delivering the digital employee experience—a combination of modern services and HR approaches, built on the pillars of personalization, recommendation, socialization, and analytics.
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