In this conversation, we speak with Michelle Maldonado, As- sociate Vice President of Corporate and Strategic Relationships for American Public University about the fundamental principles of Con-scious Capitalism® and how they are shaping the modern workplace and the next generation of leaders, educators, culture and community.
- What is Conscious Capitalism®?
- What are the four principles of Conscious Capitalism, and what are some high performing organizations putting them into practice?
The first principle, Higher Purpose, ensures that your business reason goes beyond the singular purpose of profit. Ed Freeman, University of Virginia professor and originator of the Stakeholder Management Theory offers this helpful analogy: “We need red blood cells to live (the same way a business needs profits to live), but the purpose of life is more than to make red blood cells (the same way the purpose of business is more than simply to generate profits).” So, within the context of Conscious Capitalism, conscious businesses operate both for purpose and for profit. For examples of organizations that do this well, we can look to several industries, such as retail, hi-tech, Internet, and biotech including companies like Google and Genentech. There are also companies in traditional blue-collar sectors, like manufacturing, that successfully embody this first principle including Barry-Wehmiller (a global supplier of manufacturing technology) and Pantheon Enterprises (a green manufacturer of industrial chemicals), whose mission is to transform the industrial chemical industry by removing toxic chemicals from the environment. Pantheon Enterprises is known for its tagline “Conscious Chemistry.”
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Resource Sponsored By : American Public University