Accelerating B2B Sales For Human Resource (HR) Companies
Using intent data in account-based marketing is not new, but what if you could find out exactly what topics your target accounts are researching; the challenges they are facing; and the specific pain points your prospects are experiencing, all neatly compiled together in an easy to digest guide? If you think it could help, then read on – this is the playbook for you!
Drawing on first-party research from Insights for Professionals (IFP) Analyst report and other industry leading sources, we reveal the top obstacles facing HR vendors as well as key category trends shaping the market today. By fusing this market and audience intelligence with data-driven insights into what content topics are trending in your space we’re then able to guide you towards identifying the exact prospects and accounts in-market for your solution.
By incorporating this approach into your GTM strategy, you’ll be better placed to tailor the right message, to the right audience to fit their specific stage in their buying journey.
Included in this Contents
- What Value Will This Mini Guide Provide Hr Vendors?
- Key Pain Points For Hr Professionals
- Market Trends & Investment Areas For Hr Solutions
- Identifying Demand For Hr Solutions
- Creating Content That Resonates
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